case study

Kuna, the Fintech backed by Kavak leading credits in Mexico

A brand new design and strategy that helped Kuna separate from Kavak, get a new visual style and expand financial opportunities in Mexico

Kuna hero screenshot
fintech

Kuna Capital, backed by Kavak, is  financial startup that offers automotive and personal loans in Mexico that improves people's  financial lives.

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Taking months to launch is a nightmare
for startups, right?

Outdated branding, external dependencies, and limited expertise were major roadblocks, delaying progress and hindering Kuna's ability to scale effectively and stand out in the market.

A black and white photo with a logo.

Limited branding

A limited visual identity tied to Kavak limited growth and differentiation. This made it difficult to establish a unique niche, and clearly communicate a value proposition resulting less credibility for the brand.

Lack of guidance

Without a clear process, Kuna struggled to move efficiently. The lack of structured workflows and team alignment slowed down their ability to publish landings on time.

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Webflow designer screen

Lack of Webflow Expertise

With the startup mindset, they needed to move fast. Kuna lack the time and resources to handle strategy, design, and implementation on Webflow.

Deploying a visual system that went crazy
viral after a 9 weeks of launch

How we empowered Kuna to scale effortessly

Gaining more users

Over +300K website visits on the on Kuna’s homepage!

Kuna stats
Expanding the team

A dedicated squad aligned with Kuna
to deliver weekly releases

Kuna stats
+46s
Increased homepage 
visit duration
108K
new traffic that came from optimized organic search
3x   
faster time to market launch time with Webflow
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The journey behind Kuna’s breakthrough

How key choices transformed Kuna into a leader in financial innovation

The homepage of kuna website featuring a selection of cars and promotional offers for potential buyers.The homepage of kuna website featuring a selection of cars and promotional offers for potential buyers.

Launcher over 15 landing pages using Webflow

We built a fully custom Webflow site, from ideation to implementation, aligned with Kuna’s branding. This strengthened their credibility and solidified their position in the financial market.

Kuna brandbookKuna brandbook

Implemented a solid brand strategy

A strong branding approach that enables them to deliver a unique value proposition and stand out from the competition allowing them to scale across various products, and expand to other business verticals.

The Kuna app features an array of different applications, highlighting its extensive selection and innovative design.The Kuna app features an array of different applications, highlighting its extensive selection and innovative design.

A flexible workflow

An optimized flow that allows Kuna to rely on a solid, strategic design partner to collaborate and develop new ideas, enhance digital presence, and scale month by month, without building an internal team from scratch.

The result

A fully custom Webflow website and a seamless design workflow that empowers Kuna to scale strategically, expand their brand across verticals, and solidify their leadership in the
financial market.

How Kuna felt partnering with Polonio

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Maximiliano Catani
UX Manager
by Kavak
fintech

Polonio completed the project and each stage received full approval from all the client's stakeholders, reflecting satisfaction with the progress and outcomes. They delivered impressive quality work!

Impressed by quality of deliverables
Great landing page
C

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