In the digital world we live in, the success of any product depends greatly on the user experience (or UX) it offers.
Now, what is this user experience?
Simply put, it is the overall feeling and satisfaction a user receives when using your product. So, the better the user experience with your product, the higher the chances of that product being successful in every way.
As you may have read in the title, in this article we will explore why user experience is critical to the success of your product. With 7 reasons that are hard to refute:
1. User satisfaction and loyalty towards your brand increases with a good UX.
As I mentioned in the introduction, user experience is all about increasing user satisfaction when having contact with the product.
But it doesn't only do that. It also allows you to improve brand loyalty. All thanks to the fact that users, like you and me, are more likely to keep consuming products that provide a great experience.
It's happened to me. I've tried several wonderful apps to take my designs and those of my clients. Figma, Adobe XD, Sketch. The last 2 did not meet my expectations in terms of user experience.
But the first one did. The founders of Figma decided to take interface design to another level. They understood that making a product accessible and collaborative were key to the future of this industry. They changed my perspective on how to work in interface design. Today anyone can use Figma from a browser, without having to download software on the computer. And my favorite, how easily they solved the simultaneous collaboration on a design file. Something similar to what Google did with shared Docs years ago.
And here I am, 4 years laters, I started using Figma for everything. All thanks to the focus they put on actually improving the user experience.
So now you know. A product with a bad user experience is bound to lose its customers to the competition. A product with a good user experience can create loyal buyers who would even be willing to recommend you to others.
2. Your company's revenue increases
I can assure you the following:
When a website or application is well designed, it is easier for users to find what they are looking for. It is easier to complete the task they had intended to accomplish faster and more efficiently. It's easier for them to order something from you or complete the action you want them to.
If users are having a good experience with your digital product, they are more likely to buy not just once, but several times.
3. More efficiency in design = more productivity
I state it again.
A good user experience ensures that visitors to your site or app can find/do what they need, quickly and efficiently. Now, a great user experience doesn't happen magically. It takes a combination of 3 key elements:
👉Research with users
👉Usability testing
👉People-centered design.
At Polonio, we make sure to understand user needs and behaviors, to create user-centric interfaces that are easy to use and navigate.
Having more efficiency in design to optimize productivity is great, but there's a greater benefit provided by a good UX design...
4. Easily differentiating yourself from your competition
Competition today is fierce. Everybody is doing the same thing (or close to it). So businesses must find ways to differentiate themselves.
With this, UX can give you a hand.
You see, in the digital world we are living today, people always have somewhat high expectations when it comes to having more than just an enjoyable experience every time they enter a website or app.
So a "positive" UX can help you meet those expectations.
In fact, a good UX design can make users feel valued, even understood. Which, again, helps us increase loyalty and satisfaction. And if you increase the loyalty and satisfaction people get from using your product, they will choose you over the competition.
5. Less resources are invested in support or customer service
When a website or app is well designed, you forget for a little bit about talking to support all the time.
I'm sure it has happened to you. It becomes easier to find what we are looking for. There are less frustrations. Less confusion, since everything is where it should be. The important elements are in place, the text is structured with a flow that takes you from start to finish.
Let's say there is peace in the design. And when there is peace, everything flows. When everything flows, there is no need to be correcting mistakes with the support team.
This equals to: a successful product 🏆.
6. Make your product accessible to everyone
Accessibility in digital products refers to the ability of a website or application to be easily used by people with some kind of disability. Such as vision or hearing impairment, motor disability, etc. It ensures that everyone, regardless of their condition, has access to information and a 100% use of the digital product.
Perfect, but... What does this have to do with UX design? Simple.UX design comes with "out of the box" accessibility principles, such us:
👉Providing Alt Text (alternative text) for images.
👉 Use simple and clear language.
👉 Show clear and consistent navigation (no blocks or unnecessary elements that impede the navigation flow).
All this not only positions your product as accessible, but also as "different". This is because not all products comply with these elementary principles.
If you, with your product, do comply, then, people will love it.
7. Better brand reputation and more trust
The famous ‘by word of mouth’. Which is sometimes thought to depend on marketing only. But it doesn't.
Usually, design is the one that takes the reins when it comes to your product being recommended. So a website or application that is simple to use, easy to navigate and offers a good user experience will encourage its users to say "I'm sticking with this product".
Really, who doesn't want to hear that from customers who are delighted with their product?
Bonus track. Give your search engine optimization a boost (SEO)
Search engines like Google reward websites that provide a positive user experience. And it makes perfect sense.
At the end of the day, Google wants to give its users the best possible search results. So if a digital product is easy to use, navigate and has a clean and organized structure, Google will give you entry to the golden hall of the first page with greater peace of mind.
It is known that if you have a better UX design in your digital product, you increase the amount of interactions that your users have with your website (or web app). This helps to lower the bounce rate and increase the number of page views per session. In addition to the time a user spends on the web, of course.
Which directly affects SEO. And SEO is almost indispensable for organic traffic and the success of any product or service.
To finish, I want you to part from this article with this phrase that I saw browsing around:
A successful product never sacrifices user experience.
You know this. Don't sacrifice your user experience if you want the satisfaction, loyalty and trust of your users/buyers with your brand not to be broken.
Or to put it in another way: if you don't want to lose money, invest in UX. ;)
.webp)